Cost-effectiveness, cost-efficiency, productivity, effectiveness of media, and quality costs are some of the economic measures of quality. This paper fries for analyse empirically some of these economic measures of quality with special reference to lndira Gandhi National Open University (IGNOU), New Delhi. The data analysis signifies the cost-effectiveness and cdst-efficiency of IGNOU programmes. The time series analysis of data of its 3-year undergraduate programmes shows that there is a significant improvement in retention rates. When compared with university norms, the faculty productivity rate was accounted for 89%. An analysis of media choice, effectiveness and costs shows that print is the most significant media followed by TV and counselling. While, selecting the media and its mix one should take into account factors like costs, access, emphasis, usefulness for learning, etc.