A great deal of interest has been generated in past decade in the area of open and distance education. In comparison to the conventional mode the ODE mode offers inexpensive, learnercentric and technology-friendly alternative. The advancements in information and communication technology (ICT) are making it possible to launch programmes, which are vocational or technical in nature. The ICT is mediating in all phases of pmgramme development and implementation. The society, however, need not only the technology-oriented academic programmes but also such pmgrammes which suits the need of middle class section or socially disadvantaged groups such as women. The Beauty Parlour Management is one such area, which enables the middle class women to earn a living, pmvide a pmductive time pass and encourage women-empowerment. An academic pmgramme launched by YCM Open University attempts to inculcate values like dignity of labour, self-reliance, hygiene, punctuality in time, friendly behaviour; and pleasant mannerism in their students.

In the present paper, we have discussed a study, which examines this academic programrlie in relation to the need-satisfaction/ fulfilment of objectives, quality of learning material and counselling.