Abstract

: Many Television (TV) programmes telecast in Assam are development oriented with urban and rural focus. They have been found successful in the field of education, human resource development, family welfare, development of agriculture, food, nutrition and hygiene too. They also help in developing interest and positive attitude towards a number of important issues like increasing productivity, national integration, etc. Television as an instructional aid, has the potential to facilitate better communiction and retention in the teaching-learning process. So, it is imperative that teachers should take note of various programmes sponsored by Doordarshan (Govt. of India owned TV network) Kendras in India. Moreover, in view of non-existence of systematic researches in the area of N viewing preferences of high school students, the present study attempts to find out the viewing preferences of high school students, particularly of class IX in relation to various Doordarshan Programmes that would inform us on how this media can be used in the learning process.