Abstract:

Globalization is by far the hottest subject today and education has emerged as one of the major issues in globalization particularly in the context of higher education. There are two main types of players in the game of globalization of education- the conventional universities and other is the open universities delivering courses at the door steps of students in their respective countries. Governments all>over the world have realized the importance of open and distance education as a regular and necessary element of education system. This paper is an effort to flag major issues like Market Segment Assessment, Identification of Programmes, instructional Delivery etc. in marketing IGNOU programmes outside India. The current experiences provide adequate indicators of a large potential of marketing of IGNOU programmes to international audience.