Study on the Impact of Social Media on Academic Performance

Abstract

This study identifies the uses of the factors of social media with respect to education, to understand the relation between them and to examine the impact of those factors on academic performance.  Descriptive methodology was used for the study. Uses of the factors of social media with respect to education were reviewed from previous literature. Means of the items of factors and impact of those factors on Academic Performance were analysed by using correlation and regression analysis. The findings indicate exposure of students to social network and academic performance is maximum followed by the mean of informativeness and age usage of social media and students’ addictiveness to social network and academic performance.  informativeness, constraints, socialization and entertainment are the most important factors, which extract academic performance. Educators should continue integrating social media into the teaching and learning process, but they should also pay attention to the issues that topped the list of issues and develop plans to address them.