INFLUENCES OF GUNAS SATTVA, RAJAS, AND TAMAS ON DECISION MAKING STYLE: A VEDIC PSYCHOLOGY PERSPECTIVE IN MANAGEMENT

Abstract

This study examines the impact of the three Gunas  Sattva, Rajas, and Tamas  on decision-making styles through Vedic psychology. Analyzing the intellect (Buddhi) of 490 respondents, the research reveals how these forces shape clarity, ethics, and bias. Sattva promotes rational-ethical decision-making, Rajas drives impulsive actions, and Tamas leads to avoidance and delusion. The study validates Vedic archetypes as reliable predictors of behavior, suggesting that cultivating a Sattvic mind through traditional interventions like meditation can enhance leadership effectiveness and organizational harmony. The results show a significant correlation between Guna profiles and decision-making styles, highlighting the importance of cultivating Sattva for effective leadership. The study used a survey-based approach, analyzing data from 490 respondents through parametric testing and correlation analysis to validate Vedic archetypes as reliable psychometric predictors.